Rice

Rice is a staple food for half the world. The demand for rice is inelastic, meaning that as price increases, people still need to buy it to eat and the change in consumption is minimal.

This means that only by increasing the supply will the price cease to increase. But farmers will not be willing to increase supply rapidly because of the pursuit of profits.

Or are we complaining too much about the increase in price because it is relatively expensive than before? How do we define the real price of rice? How do we define how much it really worth?